Realtor Headshots and Branding Photos

It’s time to stand out

Gone are the days of letting photos of houses and Just Sold signs take center stage in your marketing.

Standing out as a successful and trusted realtor in a sea of real estate agents is essential!

Branding photos can not only help you create a familiar face in your community, but also provide a consistent marketing strategy and modern approach for buyers to relate to.

How can you use your branding photos?

• Website

• Paper mailings, business cards, open house printouts

• Emails and Newsletters

• Linkedin

• Social media - Instagram, Facebook, TikTok

• For Sale/Sold yard signs

• Client Materials and Guides

What can branding photos help you to achieve?

• Help you become a familiar face and convey your story

• Display a consistent look and build a consistent brand

• Create credibility and gain confidence

• Make connections, build relationships

• Create relatable content to connect with your ideal clients

It's time to stand out

//

It's time to stand out //

What to think about when planning your Realtor headshots

1. How do you want to be perceived?

2. How will you use these photos?

3. Is there a backdrop color that will help you stand out?

4. Pick out an outfit

How do you want to be perceived?

• Being a realtor means having a familiar face and brand. As a photographer, I want to know what it is that you want people to think about when they picture you.

• Are you approachable and friendly, knowledgeable and trustworthy? All of these traits can be achieved through poses and facial expressions!

How will you use these photos?

• For signs, you may want a traditional, more close up headshot.

• For social media, you could use full body images to show a different, more casual way to think about working with you.

• Do you have themes you want to present with you talking on a phone or searching the internet?

Is there a backdrop color that will help you stand out amongst all of the other realtors?

• You can see the list of backdrops I have in my studio here.

• Check out my Instagram page too see other shots that have been taken in my studio here.

Outfits

• Choose a color and fit that you feel the most comfortable and yourself in.

• I always love to suggest taking photos in a blazer and then without a blazer. This way you can get a formal shot and also a more casual one. Both can be used across your marketing while also helping your colors stay cohesive!

• Here is a great article I wrote on what to wear to your headshot session.